What do you mind about SEO?
Some people usually think about SEO as the way to optimize website in SERP appearance. Google as search engine has many websites from around the world to deliver some informations that people often looking for.
Many keywords were provided by Google to send the audience’s intent to all website owners, so that the website owners could create contents to fulfill what people search.
So, in business perspective, SEO is the bridge to bring business as a solution to their relevant target audiences.
In digital marketing perspective, we approach the audiences by touch their pain points and provide the solution for them by our products.
Moreover, we have to understand them with touch their emotional side and always be a part of their life.
Many people are doubt about SEO exist due to various social media feature where day by day it creates advance innovation. Even, social media could provide contents by video instantly and it could gain the traffic rapidly.
So, actually SEO has a great combination with social media. We can leverage both to bring more conversion.
As my experience, my boss felt happy when I could provide the goals of business by SEO. Even, he begged me do more to provide many contents, also backlink. Besides SEO, I optimized the landing page through social media, such as Instagram and LinkedIn.
Currently, every month I can bring more leads from articles and landing page. I optimize both by targeted keyword and search intent, so I can bring quality traffic and generate them into potential leads.